Welcome

Hi and welcome to my blog,

Over the next few months, I want to share with you my journey, as I start using my consumer dollar to buy from corporations and local businesses that support my values. I think it is the right time for me to start standing up for what I believe in, and focus more on purchasing products from companies with sound environmental practices, who believe in fairness for all, and most importantly, who offer products and services developed with our nutritional health in mind, over greater profit.

As my interest turned to supporting local, organic and fair trade products, it became apparent that the main barriers I was faced with, was being able to afford the extra time and money to do so. If I am finding these issues, I am sure there are many other people like me with the same view; that if we could afford it and access it, we would start buying it. I decided that my blog could be an excellent place to share ideas as I find shops, markets and online stores that promote ethical and environmental products at fair competitive prices.

As a post graduate marketing student, I love learning about marketing concepts. I believe that everything marketing has taught me, is making me a more confident consumer.

Marketing is not a terrible thing. Not all marketing strategies are about making the most money from the unaware consumer. Marketing is everywhere, it has helped us grow in to the person we present to the world today. From the moment you wake up, to the moment you go to sleep, marketing had has some input into what food you eat, clothes you wear and even the places you visit. Learning marketing concepts and strategies will help you not only understand, why you make certain everyday decisions but give you a clearer picture of the business world we live in today.

I think for us to start taking steps towards becoming more empowered consumers, we need to understand the basics of how businesses operate. My blog will share my knowledge of marketing and business practice, that I think we all should know to help us understand the information needed to make confident consumer decisions.

I thank you once again, for visiting my blog, and I hope you find my posts both knowledgeable and inspiring, so you will start your own journey, to becoming a more confident and empowered consumer.