Made In Australia

I think for the majority of us, when we see labels on products in supermarkets we do not truly understand what they mean. This can be extremely confusing if we are taking steps to be confident consumers wanting to support local Australian farmers and business, as there seems to be a variety of product labelling that claims ‘Product of’, ‘Made in’ and ‘Australian owned’.

Under Australian Consumer Law (ACL), the Australian Competition and Consumer Commission (ACCC) is the enforcer and administrator of product and packaging labelling requirements for the country of origin claims which set legal standards in the Competition and Consumers Act 2010 (this has replaced the Trade Practice Act 1974). This includes a list of requirements that must be met before any business can publically list any claims of being a ‘product of Australia’ or ‘made in Australia’.

When business in Australia, do not adhere to the labelling regulation and provide misleading or deceptive information regarding the country of origin, they breach section 29(1)(k) of competition and consumer act 2010, which prohibits misleading conduct of false representation regarding the place of origin of goods.

Country of origin labelling shows the country that the goods where grown, produced, manufactured or packaged. In situations where more than one country of origin occurs, the labelling requirements are to list all countries or to disclose made from a mix of imported and local ingredients.

Country of origin information must be listed on all packaging for packaged goods, but for non-packaged food like fruit, vegetables and unpackaged meat, a sign located near the display area is sufficient. Some unpackaged produce may also have stickers like we see on apples, that state the farm and location grown.

When packaging labels state either of the following ‘A Product of Australia’, ‘Produced in Australia’ or ‘Produce of Australia’ means that all significant ingredients are grown in Australia and that the manufacturing process was performed in Australia. Some fresh produce can also present ‘grown in Australia’ when grown at an Australian farm.

‘Made in Australia’ and ‘Manufactured in Australia’ can be used when at least 50% of the costs of production, have been incurred in Australia. This means that at least half of the production processes are conducted in Australia, but not necessarily with the use of Australian ingredients. An example would be if a jar of jam claims to be made in Australia, the fruit and sugar could be imported, but the jam making and jarring process are conducted in Australia.

Some products have claims saying ‘Made in Australia from local and imported ingredients’, but there is no requirement to give a percentage rate, of what is imported and what is local. Many businesses used this label to cover any additional imports required for Australian seasonal shortages for processing foods. 

 

Company ownership is another confusing label. If a product states 100% Australian owned or ‘Proudly Australian Owned’, this means that the company is an Australian owned company, not that the product or produce was made or grown in Australia. A 100% Australian owned company can have products that are made, solely from imported ingredients or process and packaged overseas, so always check the back ingredients list to see if they disclose more information from where the ingredients come from.